Every NAOMIE piece is designed to feel amazing, fit beautifully, and hold its quality over time. To keep your items looking their best, follow our universal care tips:

 

• Always wash your clothing inside out to protect the fabric, colour, and any prints or embroidery.

• Use cold water and a gentle cycle to prevent shrinking, fading, or fibre damage.

• Wash separately or with similar colours to avoid colour transfer.

• Avoid bleach and harsh detergents because they weaken the fabric and affect colour.

• Air dry whenever possible. Tumble drying can shrink or roughen certain materials.

• If ironing is needed, use low heat only and never iron directly on printed or decorated areas.

• Do not dry clean unless the specific garment tag says otherwise.

• Fold heavier items like hoodies and sweats to help maintain shape instead of hanging them by the hood.

 

These simple steps help your NAOMIE pieces stay soft, fitted, and premium every time you wear them.